John William Godward Absence Makes the Heart Grow Fonder painting

John William Godward Absence Makes the Heart Grow Fonder paintingJohn William Waterhouse Echo and Narcissus paintingJohn William Waterhouse The Lady of Shalott painting
First of all, you have to drop the preconceived idea that selling yourself is evil. In a perfect world, you would create a product or service (whether that be being a , or otherwise) and it would sell itself. Customers would flock in and you would be scrambling to try to serve them all. In reality, this is far from the truth.
In the real world you have to give people a reason why they want what you have to offer. The art of is effectively communicating in an interesting way, the reason they need what you have. Maybe you’re an authority if your field; maybe you’ve painstakingly studied your area of expertise. Maybe you know something “they” don’t, but need to know to solve their problem. There are a lot of sleazy ways you can do this (special offer ends in 30 minutes for the first 7 inquiries, call now!) but there are also a lot of ways to do this that aren’t gimmicky and don’t make you feel like you’re selling yourself out to make a buck.
What I’ve come to realize, is by focusing on providing value to others, most of the marketing aspect takes care of itself. When you get too sucked into the marketing side of things, you end up becoming so focused on how to make something popular that the value suffers. In the same way, if you focus too much on the value side, you’ll lack having a clear plan of communicating that value to others (which is really all